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Dish TV renews contract with Shah Rukh Khan

Posted by Mohan Desai On 12:47 PM
Dish TV has extended its endorsement contract with Shah Rukh Khan for another 18 months. Dish TV, which leads the DTH category in the
country, had signed up with Shah Rukh Khan in '07 to endorse its service. According to Dish TV officials, the service has a base of 4.85 million subscribers. Rival Tata Sky too uses Aamir Khan
extensively in its advertising. As reported by ET last week, Shah Rukh tops the list of celebrity endorsements on TV according to a new Tam AdEx report. The economic slowdown seems to have had a positive rub-off on the DTH industry, as people have started restricting their entertainment bills and going out less. In the July-September '08 period, the DTH industry was adding six lakh subscribers per month, but the base jumped to one million in the October-December period. "The DTH sector is witnessing explosive growth and Dish TV is fully equipped with key resources to maintain its leadership position in this growth phase. We have posted robust numbers in Q3 FY09 and are set to garner 8 million subscribers in next fiscal," Dish TV COO Salil Kapoor said. Dish TV has added 7.89 lakh subscribers in the Q3 FY '09 compared to 5.29 lakh new subscribers in the previous quarter, registering an increase of 49%

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